An Inside Look Into the Making of “No Alternative”

I’m thrilled to announce that Film Slate Magazine will be publishing a series of real time updates on the pre-production, production and post-production of my film, “No Alternative.”

NoAlt-1

“No Alternative” is a personal film that, these days, is near impossible to get made in Hollywood. I’ve written a great deal about how the decline of the middle space of filmmaking has essentially mirrored the decline of the middle class in this country—the chasm between the one percent of filmmaking—tent-pole blockbusters—and the ninety-nine percent—indie films, which have been relegated to shrinking microbudget levels—has never been greater, or more stark.

I’ve directed a few features and never really considered crowdfunding as an option, but Hollywood’s rather myopic focus on the “biggest” and “broadest” has led indie filmmakers like me to welcome such an avenue—we’ve always had to beg, borrow and steal, but such an ethos has never been more germane to independent filmmaking as it is right now. Inspired by my sister’s real-life struggles with mental illness, “No Alternative” couldn’t be more personal to me, and therefore it made for a good project to attempt to crowdfund. Through my research, I’ve found that people are more likely to contribute to a person with a personal story, with a cause, than to simply a story itself.

NoAlt-2

We raised over $50,000 through Indiegogo and continue to raise funds through our non-profit sponsor, From The Heart Productions here: https://bitly.com/noalternativefilm. The campaign attracted a lot of attention and drew support from a great deal of people, including Amazon Studio’s own Ted Hope. We’ve been able to raise eighty-five percent of our budget from outside investors who were also drawn to the project and its accompanying crowdfunding campaign. It’s important to remember that crowdfunding campaigns are not only about raising money, they’re also about establishing, and subsequently building, your base. This base includes supporters, fans and potential business partners like investors, producers and keys of departments. The crowdfunding page for your film serves as its “go-to” hub for people interested in it. The best part of it is: if they like what they see and hear, they can be a part of making the movie a reality!

I’ve been open and honest not only about my personal connection to the material, but also about the filmmaking process itself. I’ve written a book on microbudget filmmaking and plan to put my experience and theories on the subject to the test on this film, and I will be keeping a journal of sorts of the process and publishing it in Film Slate Magazine over these next few months as we make “No Alternative.” Stay tuned!

“No Alternative” – The Crowdfunding Campaign

No Alternative - Indiegogo - Card -4

I launched my first crowdfunding campaign this week.

Crowdfunding is its own art form—an art form I’m no expert at, I’m sure—but indie film is at a point where grassroots funding is becoming more and more critical to sustaining its viability. It’s almost impossible to get Hollywood to fund something that’s not a thriller, or a horror movie, or a comic book movie—and they rarely ever fund coming-of-age films. The filmmaking community, and their audiences, have been left with tent-poles (studio movies made for 150 million and up) and microbudgets (movies made for under a million, often far less than a million).

The middle class space of filmmaking has disappeared. This is something I’ve written a lot about for Indiewire over the past few months. I’m hoping we can rebuild this artistically important space, one movie at a time—and right now I’m attempting to fight the good fight with my new film: “No Alternative.”

The character of “Bri Da B” is inspired by my sister, who for most of her life suffered from mental illness. One of the ways she was able to cope and enjoy her life was through rapping. When the character of Bridget becomes “Bri Da B,” that transformation into someone else helps lessen the pain she is feeling in her life.

I have always thought of “No Alternative” as a love letter to my sister, a plea for her survival. That’s why I originally wrote the novel this film is based on. I wish I could tell you that plea was successful. But, I can’t. The majority of my sister’s life was a battle fought against borderline personality disorder, drug addiction and suicidal behavior. A battle she ultimately succumbed to on July 1, 2014.

While she may have lost her battle, I’m hopeful we can win the war—and we can do it in honor of her, and others who have suffered like she did. The issue of mental illness needs to be destigmatized and “No Alternative” seeks to do just that.

The campaign for “No Alternative” is officially being sponsored by From the Heart Productions, a 501(c)3 non-profit organization that supports films that make a contribution to society. By contributing to this film, you are not only helping other socially conscious films get made, but your donation is also tax-deductible.

This campaign encompasses the entire process—from pre-production, to production to finishing the film in post. I encourage you to check it out on Indiegogo: http://igg.me/at/noalternative

There are some amazing perks/rewards for contributors. Here is a list of just some of them: Signed editions of my books, Parental Advisory “Bri Da B” official movie T-Shirts, filmmaking mentorships with both myself and my co-screenwriter, Dwight Moody, opportunities to be a part of the movie as featured extras, as a band, or having supporting characters named after you, and we’re even offering major “hero” props from my previous films like “Detour” and “Don’t Look Back.”

Please check out the campaign page for all the other cool rewards you can redeem when you make a contribution.

“No Alternative” probes the lives of rebellious kids who transition into adulthood via the distortion pedals of their lives in an era when the “Sex, Drugs & Rock’n’Roll” ethos was amended to include “Suicide” in its phrase. Help destigmatize mental illness, addiction and suicide: there is no alternative.

Thank you so much for your support.

William Dickerson is Stephen Fry proof thanks to caching by WP Super Cache